Rocketface® Webmaster's Workshop
Design A Website
A beginners guide to building a classic website

Including the step-by-step webmasters tutorial "How to Design a Website"

Writing And Optimizing Your Website's Content
By: Donna Snyder

Content is why people come to the web and surf. When picking up a newspaper or magazine, people are looking to read something which is of value to them. The crucial importance of content is the messages and information that accurately and significantly describe your business, products, services, history of your company, or purpose of your web site.

Graphics, Design and layout for an "eye catchy" website are very important. However, it is absolutely useless if you have no content to put on your site.

Decide on your topics and gather your information, before taking the next step in writing your content.

Read information on related topics of your business, products or services, etc. This may assist in giving you ideas. But, be sure not to copy another's ideas, content or graphics!

Decide what information you want to include in your site. Whether it be details about your products, services, stories, about you, etc. The more information and details you provide your visitors, the more interested they become in browsing your site further. I offer you a few more tips for writing content below:

- Write your content with the search engines in mind. Keywords and phrases are prominent measures in optimizing your website for the search engines.

- Use "text teasers" to entice and invite your visitors to browse further.

- Do not overload your pages with information and text, which require endless scrolling. Break your topics up with individual pages.

After deciding what information you wish to use, write the information in your own words.

Once your content is written we recommend that you doing the following:

- Have others you know personally, look over your work and give their comments, suggestions or feedback.

- Review your content a few times, be absolutely sure that you have included everything you wanted to covey about your site.

- Type your content out and save it to note pad, Microsoft word or some other text editor program.

- Be sure to check and double check your grammar and spelling.

-Copyright your content -

Most material used on website is copyrighted to protect their work. A copyright statement, is a statement letting your visitors know that your work is protected and © copyrighted, under US or International copyright laws and that in no way, may your website information, banners, headers, graphic designs, artwork, photographs, etc, be copied, edited or re-distributed in any way, without your knowledge or written consent.

- Offer Something "Extra" - Visitors love when a website provides "something extra". Whether it be in the form of a Newsletter, mailing list, freebies or downloads, a little gift may go a long way.

- Update your site regularly - A "News and Events" page, is a wonderful way to show your visitors that you are up to date with your website.

Written By Donna Snyder, CEO Of American Association Of Webmasters - http://www.aawebmasters.com

Keyword Research: Further Reading
Determining Keywords	Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.
Creating Keyword Rich Pages	Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords.
Keywords are the Keys to the Internet	If you have been on the internet for any length of time you have probably discovered 'keywords', certain words that can, when properly used, help to generate traffic to your website. This term actually has two meanings on the Internet.
Which Keywords Should You Optimize Your Site For?	In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the Keyword Effectiveness Index (KEI) - a mathematical formula which I have developed to help you determine which keywords you should be optimizing your site for.

SEO and Website Optimization
For SEO Beginners - Twelve Definitions You Need To Know	This líst of twelve SEO-related definitions in alphabetical order serves as a great companion for your initial SEO reading.
Do-It-Yourself SEO - A Beginner's Checklist	It is becoming more important for webmasters to have an internal approach and awareness of search engine marketing.
Most Common SEO Mistakes	Are you wondering why your web pages are not showing up well in the search engines?
The SEO 10 Step Thumbnail Manual	SEO - Search Engine Marketing can be taught to many but mastered by few.
Writing And Optimizing Your Website's Content	Content is the messages and information that accurately and significantly describe your business or purpose of your web site.
Keywords are the Keys to the Internet	"Keywords", this term actually has two meanings on the Internet.
An Easy Guide To Building Links to Your Website	Link Building is vital for a good placement in any search engine.
How To Build Backlinks via Google Alerts	Building backlinks is an essential job for most webmasters. Here are a few tools and tips to make that job just a little bit easier.
RSS Search Engine Optimization	In some ways RSS is very similar to HTML, the language commonly used to create websites.
The Search Engine Optimization Process

Check out the webmasters article archive.

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Writing And Optimizing Your Website's Content By: Donna Snyder

Keyword Research: Further Reading

SEO and Website Optimization

Writing And Optimizing Your Website's Content
By: Donna Snyder